Compliance
Is Not Enough
Anyone can meet requirements. Few can move decision-makers. Win your Customer’s headspace and target the real motivators behind their final choice - the tie-breakers your competitors never even see.
BUSINESS DEVELOPMENT
Decision Coaches enables Business Development teams to think like your Customers - not your competitors.
We help you identify, shape, and position opportunities, even help create them, early by revealing what truly drives government decisions, not just react to what’s written in the RFP.
Our Win-Strategy™ process turns market intelligence into actionable influence so you’re the preferred choice before the solicitation ever drops.
👉 Start winning where decisions are actually made.
CAPTURE PLANNING
Decision Coaches transforms Capture Planning from guesswork into a disciplined science of influence.
We help teams uncover what truly drives award decisions — mapping Customer priorities, competitive positions, and value differentiators into a clear, data-driven win strategy.
Our Win-Strategy™ framework ensures you enter every pursuit as the Customer’s safest, most confident choice.
👉 Turn your next Capture Plan into a win blueprint - start with Decision Coaches.
PROPOSAL WRITING
Decision Coaches helps proposal teams write to the Customer’s head-space -
not get lost in the RFP.
We bridge strategy and storytelling; ensuring your strengths are positioned to resonate with what evaluators truly value; that every section, theme, and proof point aligns with how evaluators actually think, feel, and decide; not just what the RFP requires.
Our Win-Strategy™ framework turns compliance-driven writing into award-winning persuasion that connects your capabilities to the Customer’s mission, priorities, and confidence triggers.
👉 Transform your next proposal from a response into a reason to award.
ABOUT DECISION COACHES
Decision Coaches is a specialized consulting firm that helps federal contractors win more government business by mastering how customers actually think, decide, and select their partners. With nearly thirty years of experience, a proven 76% win rate, and well over $100 billion in supported awards, we create Decision Resonance™ - the alignment between your strengths and what truly matters to decision-makers. Our unique, software-enabled Win-Strategy Workshops™ blend analytical rigor with expert facilitation to reveal genuine discriminators, sharpen competitive positioning, and drive actionable strategies. Combined with our competitive analysis, capture and proposal support, and subject matter expertise across the BD lifecycle, we equip teams to see opportunities the way your customer sees them and take the actions that meaningfully shift the competitive landscape.
We give your team the insight and confidence needed to compete strategically, communicate persuasively,
and win decisively.
OUR SERVICES
WORKSHOPS
Decision Coaches helps federal contractors win more government business by creating Decision Resonance™ - the alignment between what you offer and what your customer truly values. Through high-impact Win-Strategy Workshops™, customer-focused Business Development and Capture Planning, competitive Black Hat Analysis, and compelling proposal theme development, we reveal what genuinely drives decision-makers, clarify how you compare to competitors, and transform insight into winning strategies that elevate your probability of success.
Ready to elevate your next pursuit?
Let’s talk.
CONSULTING
Decision Coaches provides targeted Subject Matter Expertise to strengthen every stage of your growth strategy. Our consultants deliver Strategy and Management Consulting that aligns organizational goals with customer expectations, actionable Market Intelligence that reveals where and how to compete, Business Development guidance that sharpens early positioning, and Capture and Proposal support that turns strategy into compelling, customer-aligned offerings.
Need expert support exactly where it counts? We’re here to help.
PROPOSALS
Decision Coaches provides targeted support for every stage of the Capture & Proposal Color Team Review process, ensuring your proposal steadily evolves into a compliant, compelling, and customer-aligned offering. Our experts strengthen Pink Team strategy and structure, deliver independent Red Team assessments that mirror the customer’s perspective, guide Gold Team refinement to align messaging and pricing, and support specialized White and Green Team reviews to validate technical accuracy and cost realism.